ICHIGO is a Japanese sushi restaurant that has a mid-century modern American sensibility and which is located in Glasgow, Scotland. Design firm Everything Will Be Fine melded all of these elements to create the new establishment’s identity.
It’s a playful brand with charming brand touchpoints hidden inside: check out the ingredients hidden inside of the mascots’ hairstyles. Japanese text plays nicely with grotesque typefaces and a MCM script face. A limited palette of brown, gray, orange, black, and cream keeps things posh, but the illustrations and messaging keep things casual.