The name of the Swedish hotel Ett Hem translates to “a home.” Studio Firth has managed all aspects of the hotel’s visual identity since 2010, all the while keeping “home” at the center of its concept. Read More

Mother Design has created a new and more positive identity progam for Jägermeister, the herbal liqueur that many imbibers love to hate (at least on the morning after). Read More

PRINT magazine shares ten noteworthy branding and identity projects from 2023, including everything from ground-breaking to emotionally provocative work. Read More

Turner Duckworth’s rebrand of Crumbl cookie brand showed the brand’s previous mascot, the bakerman, to the door and ushered in a whole new cast of characters that populate the “Crumblverse.” Read More

Design firm Order has rebranded Herman Miller, which continues to exist as a division of MillerKnoll with its partner and sub-brand Knoll. Read More

Pet product company Omlet takes a different direction than its competitors: instead of projecting human preferences onto its products, it prioritizes what pets prefer, be it in design, flavor, or use. Read More

Kirkland Urban, a mixed-use development northeast of Seattle, has a new identity created by design agency People People. Read More

DesignStudio’s rebrand of hotel price comparison website Trivago was guided the strapline, “Search savvy. Feel super.” The client’s new logo graphically expresses those words. Read More

The goal of OMSE’s new branding for Black Bee Honey is to “free the bee” and stress the benefits of wild, unadulterated, and completely natural honey. Read More

Bettr Coffee is a brand that encourages its partners, employers, and customers to make socially and environmentally responsible decisions, but it also acknowledges that no one is perfect. Read More

Despite a founding date in 1868, British publishing house Hodder & Stoughton has apparently long suffered from an identity problem: the public doesn’t know how to pronounce its name. Read More

The Brand Agency created a new identity for the group that celebrates how individual differences can come together to create a more beautiful and powerful whole. Read More

Design Week magazine editors share their votes for the 10 most significant branding projects from 2023. Read More

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