• Midi Health, a health service founded to serve women’s needs in mid-life and beyond, has rebranded for the second time in about 18 months. Just five years old and wearing its third brand, Midi is now expanding to serve all women.
Created by an in-house team and creative agency Play House, this latest identity uses high-contrast color and bold typography inspired by the secondwave feminist movements of the 1970s.
• Keen, an online marketplace connecting people with spiritual advisors, has a new brand identity created by Mother Design. The new plan reframes psychic services from “predicting the future” activities to everyday guidance and practical advice.
Combining bright, folk art-like illustrations by María Jesús Contreras and warm photography, Mother designers sought to create a brand that was modern and approachable, not misty and enigmatic.
