- Discover how designers are creating bold branding for largely anonymous Russian cities in order to increase commerce, tourism, and local awareness.
“Ultimately, our work is Russia is akin to coloring a grayscale map. The infrastructure and standards across Russian regions are fundamentally the same,” says one of the design team members. “Russia contains a whole wealth of traditions, ways of life, archetypal characters. However, they are not well known and defined. In most Russian regions, people struggle to have a clear sense of their own place’s personality, let alone those of their neighbors.”
https://www.calvertjournal.com/articles/show/10574/branding-russia-institute-of-identity-tourism.
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