The new identity and labeling that BrandOpus has created for Irish gin Upperhand celebrates the underdog.
From the BrandOpus website: "Seeking to keep the story unique, we uncovered that the number 11 had significant meaning in [the company founder's] life. Inspired by never accepting the hand we are dealt, we looked to the 11th tarot card, which represents fortitude. Depicted on the card is the story of a maiden who overcame adversity to tame the strength of a lion. For us this symbolized the ultimate story of an underdog who never accepted the odds."
