The minimalist design proved so popular that Mattel, which owns the UNO brand, contacted him, and the company will soon be releasing Oliveira’s design as UNO Minimalista.
The reworked game, which is sophisticated enough to appeal to adults but is still comprehensible for kids, will also carry a new, streamlined logo. The original UNO game was born in 1971, and its identity has remained little changed since then, despite the fact that Mattel has created dozens of spin-off varieties, including designs that carry Braille and another that can be used by persons with color-blindness.
