Design agency Someone rebranded the group, moving it away from Santa and North Pole tropes, by using letterforms, calligraphy, and techniques that originated from the local Sámi culture.
Newman’s Own has always been all about giving: the company gives away 100 percent of its profits. Turner Duckworth recently rebranded the company by visually streamlining and clarifying the client’s vision of giving it all away. Illustrations, typography, and packaging were simplified and made bolder so as to put that message first. (Illustration from GDUSA.)