The iconic 7-Eleven drink the Slurpee has a new logo and branding system. The S-shaped monogram mimics the thick “pour” of the drink into a cup. A rainbow color plan plays off the colors of the frozen treat as well as the new strapline, “Anything Flows.” Mono-color cups will be used for specialty flavors as well.
Read more at corp.7-eleven.com
JetBlue is leaning into its namesake color with the first rebrand in its 23 years of existence. The most prominent application of the new identity is the airline’s livery, which is visible on all parts of JetBlue planes. Even the airplane bellies display branding so that JetBlue’s blues and patterning are visible from the ground.
European online cycling merchandiser Wiggle’s recent rebrand features a new logo that is theorized to resemble either an overhead map of a meandering bicycling adventure or perhaps the winding track of a cycling race, depending on the experience of the potential Wiggle customer.