Design firm Koto, which benefits from experience with other food-related brands such as UberEats, Foodvisor, and Meatable, recently created a bold rebrand for the growing company.
Each tiny, unmanned store sells 250 different grocery items. Customers download the company app, which links the shopper’s bank account and provides them with a personal QR code that they can scan when they enter a store. Through a combination of shelf sensors and cameras, the store can sense which products are selected. When the customer leaves the store, they rescan the QR code, and a receipt is sent to their phone.
The entire rebrand is built on the bright red box-shape of the storage containers: the lettering in the wordmark, the logo’s frame, ad and photo shapes, app icon, everything. “The moment we first saw a Boxy in real life, we fell in love with the visual impact they have in the context of a French suburb: you can literally see them from a mile away,” explains Koto design director Joe Ling in a Creative Boom article.
