Snapchat's New Logo is getting Mixed Signals
Is Snapchat's bolded–out new logo smart branding or app–design sacrilege? It certainly has grabbed the attention of users, but perhaps for the wrong reasons.
From a Fast Company article on the redesign: "[S]ome users are threatening to delete the app over it, or at least hide it away in a folder so they don't have to look at it. Tellingly, one user described how it didn't 'match' the other apps on their phone."
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