Design studio Bulletproof has helped Toblerone update its identity and embrace its quirky nature, right down to the shape of its triangle candy bar. The designers brought back and cleaned up two historic wordmarks and added rich imagery and color. The modernized palette adds teal, orange and magenta to the timeless heritage brand colors of cream, red, black and gold.
Did you notice that George Washington now looks right instead of left on the face of 2022 quarters? The thinking behind the flip comes from (the shunning of) heraldic history, as well as from logo design theory.