The group’s previous neon-colored logo was found to use more energy to render digitally than a less saturated design might. It also couldn’t be easily color-matched with eco-friendly printing.
The new design does honor eco-friendly reproduction methods. It’s also recycled: it’s based on a design created by Hans Schlegar, an early 1930s avant garde designer. Schleger created the eye and arrow symbol, but Design Council designers have revamped it.
“The semiotics of Schleger’s logo cried Design for Planet to us in three ways,” Design Council designer Niall O’Connor says. “The Arrow: movement, progress, momentum. All things that the design sector needs to turn climate aims into reality. The Eye; humanity, inspection, reflection. It represents that design is a human process. The Pupil: The centre of our logo shows focus on the matter at hand and an Earth-shaped circle highlights this direction of attention perfectly.”