Caring for customer’s vision led to the heart-shape being embedded into the first letter of the company’s name. "Our new logo represents Vision with Heart, reflecting the care and compassion that guide our actions,” says chief marketing officer Wendy Hauteman.

German leisure airline brand Condor has definitely gone bold in its new livery and identity. Inspired by thoughts of vacations that include brightly colored beach umbrellas, towels, and chairs, the splashy stripes will be painted in yellow, red, blue, green, and beige on white background on around 80 percent of the Condor fleet by 2024.

Crew uniforms and accessories, company website, onboard items like blankets, boarding passes, and airport signage, among many other items, will also carry the same bold patterning.