In addition to creating new identities for lucky organizations, she also offers a logo refresh process to clients that elevates and improves existing logos without nullifying the original identity system.
Fast-food chains used to employ the architecture of their stores as a big part of their corporate branding systems. Today, not so much. Learn how zoning laws, a shift in dine-in behavior caused by Covid, and the trend toward “five-star restaurant” sleekness have standardized spiceless-ness across the board.
Steve Hickson, executive director of Ensemble Studio, FleishmanHillard UK’s design and creative studio, shares a thought-provoking take: an new brand identity is like a newborn. After the birth, the hard part is not over. Just as a child needs good parenting to thrive, so does a new identity in the form of consistency, ongoing support, flexibility, and course correction.