Three examples of organizations that have decided to embrace what consumers already have:
Pizza Hut has done an about–face, moving away from its "flying hat" logo and bringing back its very familiar red–roof icon in an effort to reclaim its place as the original fast–food pizza restaurant.
Roswell, New Mexico, has sought and gained trademark protection for a new city logo that is all things alien, right down to its bright green color and extraterrestrial typeface.
Jamba Juice is dropping the "juice" from its name in an effort to stress that it offers much more than juice products.
