Novo Nordisk, the multinational Danish pharmaceutical company, has been renamed Novo. The bull symbol the company has been used since the 1920s now faces right, looking toward the future. The drawing of the bull returns to a simplified design used in the 1980s and 1990s.
The company’s brand color, “Lasting Blue,” now has an accent companion color, “Now Turquoise.” A custom typeface called “Novo” has also been introduced. Some sources indicate the redesign was conducted in-house.
The goal of the rebrand is to be dynamic, approachable, and modern. From the Novo website: “At the centre of our rebrand is: ‘Lasting Health Starts Now,’ which is based on the idea that the path to lasting health begins today, not someday, through progress people can see and feel, day by day.”
https://www.novonordisk.com/news-and-media/latest-news/lasting-health-starts-now.html