- Gainesville, Florida, has decided to debrand itself, choosing instead to focus on a human- and language-centered communications to further its aims.
https://www.fastcodesign.com/90161411/why-this-florida-city-is-debranding-itself. - Can lighting be part of a brand identity?
https://fortune.com/2018/03/07/lighting-design-fashion-show-brand-identity/.