Bonfire Creative Intelligence has created a visual identity for Marston’s new flagship brand, The Eagle Brewery, in Bedford, UK. Marston’s is the world’s largest brewer of cask ale and operator of more than 1,700 pubs in the UK. Last year, Marston’s purchased the brewery from the brewing company Charles Wells, which also produces such iconic ale brands as Bombardier, Courage, and McEwan’s.
In a Bonfire release, Stephen Judge, founder and strategic development director at Bonfire, says, “Refreshing an existing brand with such a strong heritage is a unique challenge. It has to maintain its links to the community and its history while reflecting the contemporary style and approach of the new owners, and translating across multiple touchpoints, from signage and interiors to lorry liveries, bottle labels and pump clips. ”
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