OnHand is an app that helps businesses connect their employees with empowering volunteer opportunities. Fiasco Design created the new identity for OnHand, built on the strapline, “Mini missions that matter to you.”
The app’s new logo borrows from the hand-drawn qualities of the original mark, but has far more presence and personality. Other tools in the new brand’s kit include:
A cheerful sunshine yellow brand color, complemented with energetic pops of teal, pink, and green.
A “perma-positive” brand voice that acts as a succinct call to action.
A wide range of emojis that help employees visualize each mission.
Success-selfies that show the employee happily completing missions.
