In an effort to bring together evolving residential, retail, and event spaces, The fresh logo is set in a bespoke, all-caps face designed by the foundry Colophon.
Also part of the new design is a “KX” monogram built from three-dimensional letters that mirror the roof architecture of a new Thomas Heatherwick-designed building due to open in King’s Cross in 2018. The landmark roof literally ties together two historic buildings in the historic district. (See the roof design at https://www.designboom.com/architecture/coal-drops-yard-kings-cross-london-construction-thomas-heatherwick-studio-08-08-2017/).
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