NYC & Company has a new name—New York City Tourism + Conventions—and a new brand, created by design firm 2×4. The new identity represents the visual textures and patterns of the city, but also its architecture, energy, and its five boroughs.
https://www.stirworld.com/see-news-new-york-city-gets-a-new-name-and-identity
The language of luxury branding has become subtle and not shouty, according to a Vogue Business article.
“In 2023, overt logos are out and visual signatures—such as the inclusion of motifs or adoption of certain colours—are in. A sea change in consumer attitudes has prompted the return of quiet luxury,” according to the piece. Read more at
https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers