Hillebrand describes itself as the world's leading logistics provider to the alcoholic beverage industry. On the advent of its 175th year in business as JF Hillebrand, the company has now folded in TransOcean Bulk Logistics and Satellite Logistics Group into one organization guided by the strapline, "Forwarding Passion."
The company's website credits BBDO for research on the project, but does not mention the lead design agency. A video that was posted on Vimeo three months ago provides some details about the project, such as the brackets that are meant to suggest protection and special care in shipping, as well as the choice of colors—blue for trust and safety and yellow for a warm, personal approach.
