DesignBridge and Havas London have given Durex a subtle rebrand that flattens and simplifies the client’s lozenge-shaped logo. The rebrand also includes a bespoke Colophon Foundry typeface adorably named One Night Sans. Other attributes of the refreshed brand include using the lozenge shape as a container for photos. The photos themselves representative of all varieties of people and relationships, un-airbrushed and in the moment.
Molson Coors, the giant brewer that produces Miller, Coors, and Molson beers, has a new logo design that brings back the pint glass element from the logo the company used prior to 2019, when the company was called MillerCoors. The unwieldy words, “beverage company,” have been added to the mark as a signal that future business may not include beer. However, the gold in the new identity was chosen to represent beer; that color, combined with orange and two shades of blue, creates a bright and optimistic feel, say company officials.
