Ready for a dog? Ask Good Dog.
The identity that Pentagram created for Good Dog is all about the positive nature of the service and life with a pet, stressing the warmth, playfulness, and friendship that is inherent in adopting a dog. The wordmark is set in a joyful, energetic blue; colorful "stickers" that depict hats, bow ties, glasses, and more can be applied to photos of adorable dogs, adding whimsy and fun.
The most delightful aspect of the design: the two g's that begin and end the wordmark each have an ear that been reshaped to resemble a tail. Animated, each tail wags happily.