Now, in UK markets, it has changed its name to Kynect in order to further its growth from being considered a generic commodity product to a truly distinct brand. The KY brand dates back to 1904.
The company’s marketing will now focus on “Kynection,” a word that they use to define the benefit of the product in a less forwardly sexual way. Kynection is defined as the positive physical and emotional effects of a relationship.