Not only is Coric an Orthodox Christian and a heraldry and medieval art enthusiast, he also has a master’s degree in psychology. All three aspects informed his design solution.
In his research, the image of an eagle kept popping up. From his wealth of knowledge, Coric knew that Apostle John is associated with an eagle because it is a creature that comes from above and, like the eagle, John saw beyond what was immediately present (many believe John authored the Bible’s Book of Revelation). Adding other elements, such as a nimbus behind the animal’s head and a Bible in its claw, as well as incorporating a woodcut style, clearly explained that this was a logo for a church, not a commercial enterprise. The logo’s edgy look was a perfect invitation to extend to the church’s target audience, urban and young professionals with little to no experience with Christianity.
Learn more about this unique creative opportunity in LogoLounge
Book 14.