BrandOpus created a new brand identity that not only visually creates a winding path that forms the letter R, but the new design also symbolizes how the charity opens the way to all walkers by removing physical and legal barriers to walking.
“We set out to open up the Ramblers to a wider audience by bringing an open path into the identity,” explains Ellen Munro, creative director of BrandOpus, in a Transform article. “The refreshingly bold identity system not only champions all the wonderful campaigning work that the Ramblers does, but also provides a welcoming and open way for others to join. The paper-cut style extends to the layouts, typographic treatment and iconography, and when set in the naturally vibrant color palette, creates an open and energetic Ramblers."