Fashion brands are all about trends, and redesigning one’s identity seems to be all the current rage. The latest crossover is Celine, whose incoming creative director Hedi Slimane has stricken the accent from the historic name, performed other small typographic adjustments, and enraged the fashion world by allegedly mortally wounding the brand.
Fast Company has an excellent synopsis of recent fashion branding at https://www.fastcompany.com/90231578/celines-new-logo-is-tearing-fashion-fans-apart.