It's common for any governmental agency, especially those that have been about for a long while, to be firmly anchored by an identity system that was designed primarily for print. But indeed, the need has never been greater for communication to be clear and consistent across all platforms, including digital realms.
SomeOne's redesign of the British House of Commons builds on the work the design agency completed last year for UK Parliament. All of the projects have been in the works since 2016. The result is a simplified, sober system whose goal is to literally make communication simpler, both to execute and to understand.
The redesigns hinge on a very simple grid that is immediately recognizable whether in print or on a screen. The House of Common design uses the typeface National, developed by the foundry Klim for the UK Parliament project, which scales well in ink or pixel. While the Parliament project's core color is a dark purple, the House of Commons' core color is a vibrant green.
The logo also mimics the Parliament design: the old crowned portcullis (a medieval–style gate) design has been greatly simplified, and the name of the agency sits aside or below it. It has been digitally optimized so it scales better on screen.
Read more at someoneinlondon.com
The UK Parliament Brand Guidelines can be viewed at: