Old vs. New Logo

Old Logos

By necessity, its organizers had to default to whatever local language was necessary in crisis zones to make its message clear and expedient in times of immediate need, but this resulted in an overall branding message that was increasingly confusing and complicated.

Poster and Cover

Typography

Languages

Johnson banks developed a clear brand architecture built on a new symbol that retained the brand’s original colors and stacking scheme. But in the new design, the symbology is greatly simplified: it now represents food and water broadly and not farming specifically. The new lock-up also easily accommodates any language, and its stacking convention can be picked up in other designs. Since the logo itself will often need to stand out in war zones, earthquake-damaged regions, and other areas filled with visual confusion, its designers worked to make it as clear and legible as possible, no matter how it had to be reproduced.

Report Spread

Vehicle

Arm Bands

Read more details about the rebranding here.