Live theater should be stimulating, emotional, even triggering. That’s what design firm Neue Gestaltung built on for its rebrand for Theatre Magdeburg in Germany.
The rebrand uses strong organic forms and bold colors that simulate block printing, a reproduction method familiar to the poster trade. The impact of the shapes, combined with the theater’s robust initial letter-insignia, create simple but powerful messaging that communicates the emotional experience of live theater.
Control Studio worked with client Pinkish Pods to develop a bold product, package design, and goal: to become the largest and first carbon-negative fast-moving consumer goods (FMCG) company in the world. And that’s saying a lot for an organization that makes something as prosaic as laundry detergent pods.
COLLINS has created a new brand identity for broadcast radio station KALW in San Francisco. The strident new visual plan emerged from a logo the station used in the 1970s.
“It was strange, made from stencil lettering, with weird shapes and dimensions that were entirely inconsistent with each other. In its rigidity of form, we instantly recognized the logo was also inconsistent with the fluid, flamboyant, hippie style of art and design in San Francisco in the 1970s. In that weirdness, though, we found surprising character, memorability and tons of energy,” explains Collins’ designer Barney Stepney.
In the new wordmark, a star is created between the “k” and the “a”: this is meant to represent “the epiphany of a new idea as well as the intersection of people where those ideas happen.”