Based on the strapline, “See Every Student,” the new brand campaign stresses how the company provides the tools teachers need to combat on-the-job burnout and increasing educational position vacancies post-Covid.
“Today marks a shift, where Renaissance moves from specific education products to full-service, integrated solutions that champion a teacher-centered ecosystem supporting the whole student,” said Chris Bauleke, chief executive officer at Renaissance in a company news release.
The organization isn’t providing much insight into the design, but the matching looping line in the cap R and lowercase a’s creates a friendly connection amongst the letters. The line can be interpreted as a ribbon, which has long been a symbol of support and solidarity. The cap R at the front of the rest of the lowercased letters in the name could also be viewed as the teacher facing his or her class, underlining the “See Every Student” motto.