To celebrate its 50th year of operation, Scotland’s public housing organization, Trust Housing Association, has a new brand identity. Today, Trust is a social landlord with over 3,600 homes across Scotland made available at lower prices.
The “r” and “u” in “trust” follow the same path, suggesting connection, support, and care. The same curved shapes are used in all of the letterforms of the wordmark, as well as in a signature graphic pattern. The entire system uses a warm yellow and orange, plus a cool blue and green.
The new system is also complimented with photography of actual customers and employees, which brings the system to life.