In its fourth year, the event now has a new identity, full of unapologetic energy, created by Conran Design Group. The new branding is strong enough to be recognizable, but flexible enough to swap out content from year to year and from platform to platform.
“The concept was inspired by the name of the conference itself: Design Nation,” explains Conran senior designer Annie Yang. “It doesn’t just refer to this particular conference, but to a collective of people who share the same passion for design.”
