Toronto design agency Quake recently took on the challenge of creating a new identity for the game that could live both backward and forward in time. The new branding has nothing to do with flags, horses, or even the color red. Instead, the new wordmark is a clean, sans serif design where the R and K are cut off in a dramatic and very specific way.
“What’s great about the identity is it almost feels like it’s in conflict, like the beginning and the ending of the identity are pushing into each other,” says Quake founder Barry Quinn.