Lippincott has created a flag-based logo for NYC Pride that not only represents more and different peoples, but which can accommodate even more people in the future.
From a Fast Company article: “At first glance, the new logo is a gradient rainbow flag made up of the letters NYC. But the rainbow is just the beginning. Because when you see it animated, that gradient breaks its rainbow, shimmering to reveal all of the other pride flags. Today, those additional flags include intersex, asexual, trans, pansexual, bisexual, lesbian, nonbinary, gay, and polyamorous. But there’s no limit to what other flags can be appended next.”