POOL on LogoLounge


  • 96 Logos
  • 7 Awards in 4 books
  • 4 Logos
  • 1 Logo
  • 1 Logo
  • 1 Logo

Kris Roufa is a multi-disciplinary designer with 20+ years whose work encompasses brand identity, packaging, advertising, illustration and website design for clients that include action sports, developer/builders, ski areas, specialty foods/products and retail. She launched Creative Conspiracy in 1997 and was art director until 2012. She is now the principal of Pool Creative, developing award winning brands featured in Communications Arts, Print and Logo Lounge International Book of Logos. Her design is notable for its simple but clever concepts and bold typographical style. Logic will get you from A to B. Imagination will take you everywhere.  Albert Einstein

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