Jerry Kuyper has more than thirty years of experience directing corporate and brand identity programs. His passion is bringing business and brand strategy to life through creativity and design.
Since establishing his firm in 2004, he has directed and designed corporate identities for ABM, AmeriCares, Boxwood Financial Advisors, Cartus, Cigna, Cisco Systems, Focus Advisors, Invisalign, Penn Medicine, Lodgenet, University of Rochester Medical Center and the Visiting Nurse Service of New York.
Previously he held senior creative positions with leading design and identity consultants including Lippincott, Siegel & Gale, frogdesign, Landor, Saul Bass and Richard Wurman.
Jerry collaborated with Joe Finocchiaro to develop a new corporate identity program for Cisco. This work was recently acknowledged as the best rebranding event in 2006 in a Conference Board review of new visual identities by independent identity consultant, Tony Spaeth.