Forssell on LogoLounge


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My vision of branding derives from alchemy: product of an encounter of seemingly opposite artistic sensitivities, Mexico and Sweden, I have turned my cultural heritage into a protean and minimalist style of branding that has captivated the world of Mexican design. Every day, my work surfs the skies 10,000 meters high, attends more than 5,000 foodies and assists in the transformation of the public life of the country. Brands have always been irresistible to me: I am a cultivated brand lover who has developed, from concept to execution, graphic identity projects for state and federal governments, restaurants, hotels, foundations, architecture firms, telephone companies, laboratories, city brands, among a long etcera. Throughout my career, my work has been granted the most prestigious brand awards in Mexico.

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