Winnebago Industries, Inc., which builds motorhomes, travel trailers, boats, and other recreational vehicles under the Winnebago, Grand Design, Newmar, and Chris-Craft brands, has released a new corporate identity. The revised corporate brand, together with its new tagline, “Be great, outdoors,” is meant to better house current product lines as well as new ones as they are added to the company’s portfolio.
The updated brand is also meant to keep pace with the recent trend among consumers to seek new and additional experiences in the outdoors. From the company’s press release: “Winnebago Industries commissioned a survey to gain insights into Americans’ renewed interest in outdoor experiences. A Padilla Spotlight Survey asked consumers across the U.S. about their outdoor activity level over the past year and their outdoor plans going into 2021. Findings included in 2020, 68% of consumers under the age of 55 participated in an outdoor activity such as camping, hiking at a location away from your home, boating or visiting a state or national park. Overall, 60% of the U.S. population pursued an outdoor activity in 2020; for 31% of those consumers, it was their first time participating in an outdoor activity.”
The “flying W” logo will continue to be used on Winnebago brand vehicles and trailers.