What to Wear to Fourth Breakfast

7-Eleven Sweden has cozied up to its customers in a remarkable new way: the company is selling pajamas that carry its signature white, green, and orange colors. The PJs were created to celebrate 7-Eleven Sweden’s new all-day breakfast offerings.


“We wanted to pay tribute to a second as well as a third and fourth breakfast by serving the best meal of the day—all day,” says Anna Maria Carnemark, marketing director for 7-Eleven Sweden.



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