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  • Discover how designers are creating bold branding for largely anonymous Russian cities in order to increase commerce, tourism, and local awareness.

    Adaptive logos

    “Ultimately, our work is Russia is akin to coloring a grayscale map. The infrastructure and standards across Russian regions are fundamentally the same,” says one of the design team members. “Russia contains a whole wealth of traditions, ways of life, archetypal characters. However, they are not well known and defined. In most Russian regions, people struggle to have a clear sense of their own place’s personality, let alone those of their neighbors.”

    http://www.calvertjournal.com/articles/show/10574/branding-russia-institute-of-identity-tourism.

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