Volkswagen has created a new automotive energy and charging division called Elli that will launch in 2020 in tandem with the release of its new modular electric toolkit vehicle.
Thorsten Nicklaß, CEO of Elli, explains the new name: “Our mission is to take e-mobility out of its niche and to place it firmly in the mainstream. The name ‘Elli’ stands for ‘electric life,’ because we intend to enable a lifestyle that fully integrates the electric car in people’s everyday lives. This approach could be compared with the use of a mobile phone, which is taken for granted nowadays.”
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