In anticipation of an imminent cashless society, Visa is rolling out a brand refresh that is meant to signal the access, equality, and inclusion such an environment would support. Everyone, anywhere, can participate in commerce.
The redesign, created by the design firm Mucho, is elegant in its simplicity. If you have ever seen a Visa credit card (or its predecessor, Bank Americard), you will recognize every element of the plan. The familiar Visa wordmark will serve as the logo, while the tri-color bars—now abbreviated—will act as the brand symbol. The blue and gold colors have also been brightened.
https://www.designweek.co.uk/issues/19-25-july-2021/visa-brand-refresh-mucho/