Accenture Interactive has been named the global experience agency for the Vatican and will design and manage a streamlined communication system and a complete online identity for the church. Accenture officials say the agency did not seek the assignment.
Part of the new plan is a new logo, which features the Vatican’s coat of arms, an updated color scheme, and a simple typography system. Accenture says the goal is to improve consistency and clarity in communication and so make the church more accessible.
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