Logos In The News
September 14, 2012

USA TODAY Logo Redesign

by Jessica Hansen

USA TODAY's new look made its debut today for its 30th anniversary. The redesign features just a single solid blue circle in place of the lined globe and a refined version of their uppercase sans serifed type. A video about the new brand: USATODAY.com

USATODAY.com

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

20 Comments

Jack

Could be better! Just improving the circle shape with something a little bit particular

12 years ago

Jeff Halmos

I dig it. Put it in the same shoebox as H&R Block (which I dig less).

12 years ago

its fail

12 years ago

Jonathan D

I agree with Jack's comment. This mark will lose most of it's authority in black and white situations.

12 years ago

What???

Boooo?

12 years ago

Tom

While I get that there was a lot of research and creative thought put into the process, and everything is placed where it is for a reason, I also know that 99% of everyone that sees it believes that they could have done the same thing themselves. The minimalist trend is really killing the design profession, IMO.

12 years ago

Daniel B

Oh the humanity... minimalism run amok.

12 years ago

Robert

As the great Vince Lombardi once said... "What the hell is going on out here!"

12 years ago

Hiram Henriqiuez

As a former graphic designer involved with many redesigns over 20 years in the newspaper business, this is somewhat of an underwhelming logo. It might have worked better if at least once a week, say Sundays, the logo had some sort of worldly continent design within it, although adding different elements to each section's circle on a daily basis is not only creating a lot more work for an already diminished graphics staff, but just seems very cliché and a rehash of what other newspapers have tried before. Despite their research into creating a new, fresh design, they have not created anything that us designers haven't seen before in some fashion or another. Either way, good luck to them... the newspaper industry needs all the luck and best wishes they can get.

12 years ago

Pericles Christoforides

look like "euronews" logo

12 years ago

David

While the previous version looks pretty dated, I agree with Tom in that they've gone way too far trying to be modern. so far, in fact, that the new version says absolutely nothing.

12 years ago

Kevin

The balance of the large blue circle to the type is a little jarring. Perhaps if the circle were smaller or a similar height to the type the two elements might visually connect better. Or if the "O" in TODAY was the solid blue circle so the idea is contained within the type only... maybe they tried these and were rejected. H&R Block has the green square, now this, hurry designers were running out of basic shapes!! :-)

12 years ago

Jim

Yes , I'd agree, the first time I saw it i thought it was a misprint... and was wondering, if I was picking up a USA today paper.... I think there should have been a more gradual change...sometimes I think like Gap maybe no change would have been better...

12 years ago

Ryan

No scope, not versatile at all. I hate to be resistant to change, but wow, who ok'd this?

11 years ago

WalterNeff

It's genius! It's the future! It's simply the Earth 1000 years from now.

11 years ago

Rachelle

I like the idea but since its going for a minimalistic globe the circle could have some sort of diagonal line through it, as if the globe was tilting on its axis.

11 years ago

Wocoly k

Rxutcl mrespt ed meds

4 years ago

cheap cialis online

Vgcfrt sxqvss Viagra or cialis buying cialis cheap

4 years ago

cialis generic

Kieubw kzqwyc Buy now viagra cialis 20 mg price walmart

4 years ago

Estherboode

Aqtjsz bkgyou Get cialis online cvs pharmacy

4 years ago

What do you think?