University Unites Under One Letter

Like many educational institutions, the University of Roehampton in southwest London had a crest-like logo that was not especially unique. Its previous logo’s four squares represented four colleges that had, since 1841, come together to form one university.

Adaptive logos

Taxi Studio has created a more distinctive identity for the school that is also based on quadrants. The pieces of a large compartmentalized R have additional meaning, though.

  • The top left quadrant stands for the four colleges and their combined history.
  • The top right quadrant represents a diverse student body, its rounded shape mimicking the shape of a familiar building on campus and the sense of an amphitheater or enclosure where people gather.
  • The lower left piece has the shape of a speech bubble and represents the teachers who instruct the students.
  • The final piece’s leaf shape represents the university’s green campus.

 

Adaptive logos

The R shape also serves as a frame that allows images to perch on, peer through, or emerge from it. The images represent the school’s various courses and research, and a bold color palette suggests a vibrant, modern organization. The ability to easily change out colors and imagery creates a system that easily adapts to the university as it grows and changes.

Adaptive logos

Read more details behind the new brand here.

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