For Oklahoma City University’s new logo, Pentagram’s Austin office brightened the star motif from the previous mark. The redesign enlarges the symbol and makes it more dynamic, as it represents not only the university’s Gold Star Tower (prominent in the earlier logo) but also the school’s alliance with the United Methodist Church, its sports teams—known as The Stars—and its many accomplished graduates. In the new design, the star becomes a rising star, accompanied by the appropriate tagline, “Rise.”

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