The Origin of the Atari Logo

There’s a bit of a mystery behind the design of the Atari logo, but a new book, Art of Atari, by Tim Lapetino, is shedding some light on the subject.

Atari Logo

“The Fuji,” as the logo is nicknamed, has withstood the test of time and remained a constant throughout the life of the company. Designed by George Opperman, who was working at his agency Opperman-Harrington, Inc., at the time, designed the logo and explained in a 1983 interview that he referenced the game PONG (among other things) when creating the stylized A. But Atari creative director, George Faraco, claimed that wasn’t true: he says that there was no real story behind the logo.

To read details about this disagreement, see here.

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