The Dangers of Crowdsourcing

 

 

Professional designers generally do not need to be convinced that crowdsourcing an identity is not a good idea. But clients, especially those who in the public service sector, seem to feel that democratization might increase acceptance of a new logo or identity plan. This Fast Company article offers a cogent argument against crowdsourcing that you can share with such clients.

 

https://www.fastcompany.com/90445669/10-world-changing-solutions-that-inspired-the-most-hope-in-2019 

 

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